Being-  A motivational brand which inspires individuals to live and operate from their most authentic selves- a movement, encouraging people to live this life through their own lens and stray from the norm. As a new brand, they had no brand or website.

I worked collaboratively with the owner to develop a brand strategy. We used a digital whiteboard to brainstorm the direction of the brand. She provided images and content for the brand, and I provided the rest. The basic components of the logo are built from typography. The logo must look great on apparel, created using various mediums like embroidery and screenprint. Overall it is a simple, clean, and balanced e-commerce store. A huge part of developing this brand was the color choice. 

The brand really comes together beautifully with the website, which perfectly reflects the personality and uniqueness. With small pops of color and beautifully placed script typography, the website really enhances the users’ experience. The logo and website both bring attention to the brands’ mission and help keep the viewers engaged.