Kinks & Kurls is a hair salon that caters to kinky and curly hair. They also provide classes for those who want to learn how to braid hair. They welcome people from all age groups and backgrounds. They needed a color palette and logo that represented their specialty. Originally the idea was to use the right colors, but towards the end of conducting competitor research, I settled on a more of a muted neutral color palette. I hope to help them expand soon with their blog on hair care.
DESIGN
I leaned more towards a modern and minimal design. When you think of hair salons, you think of chic, classy, feminine. I wanted the colors and the logo to speak for itself. I put my focus on perfecting the logo and the color palette that enhanced the logo.